About Perspectium

Perspectium was founded in 2013 by David Loo – the founding developer at ServiceNow. The core platform was incubated for almost a year before Paul Nguyen, Chris Jurges, Mark English, and Joe Antonecchia joined to form the original bootstrapping team.

Together, the vision of integration as a service was born – delivering information in the right place at the right time, complete with the data control, high availability and throughput demanded by modern enterprises.

Perspectium offers comprehensive systems and application integration solutions to the enterprise. We solve data integration, monitoring, and replication problems with the lowest impact and highest data throughput – all the while retaining control of the data with the data owner. Architected from the ground up with high availability and throughput in mind, Perspectium solutions power the most intricate integrations of some of the world’s largest enterprises.


David Loo, CEO

A 25 year veteran in systems and applications integration, David founded Perspectium in 2013. Prior to this, he was a founding member of ServiceNow’s development team. Earlier, David was a Product Architect at Peregrine Systems and served in various senior engineering roles at Triteal Corporation and First American Credco. David holds a Bachelor of Science degree in Computer Engineering from the University of California San Diego.

Bill Schoeffel, VP of Sales

Bill’s charter encompasses all routes to market for the company including sales, partners, pre-sales and professional services. Prior to joining Perspectium, Bill was a Sr. Director and sales leader with ServiceNow. Earlier in his career, Bill held very successful sales roles at EMC and ADP. Bill holds an MBA in MIS and BS in Marketing from St. John’s University.

Craig McDonogh, VP of Marketing

Craig has been helping software companies engage with their markets for over 20 years. He is best described as a translator - working with the technology creators and the enterprise market to help each understand the other. Craig was one of the early employees at ServiceNow, and played an integral part in their positioning and dramatic growth for almost 6 years. Prior, Craig created much of the product positioning for BMC Software and Remedy, working both at HQ and the field, in the US and internationally.

Sarah Loo, VP of Finance

Sarah Loo co-founded Perspectium in 2013. Prior to this, she served in various senior accounting positions at Delta Design and National Pen accumulating over 20 years of experience in finance. Sarah holds a Bachelor of Science degree in Accounting and Management Information Systems from the University at Buffalo, New York.

Ivan Batanov, Advisory Board – Cloud Engineering

Ivan advises on the architecture and engineering of the Perspectium platform. Prior to Perspectium, Ivan built and operated the cloud infrastructure for ServiceNow and spent two years at Microsoft, where he built Microsoft’s cloud computing platform - Windows Azure. He is also a co-author of several patents. Ivan holds a M.S. in Computer Science from University of Sofia and received his M.B.A. from University of California–Irvine Merage School of business.

Andrew Chedrick, Finance and Operations/Advisory Board

Andy was CFO for ServiceNow from company launch through September of 2011. During this period the company grew from zero customers and revenue to more than 800 marquee customers, $150 million in annual recurring revenue and positive cash flow. Andy also brings prior experience obtained from 10 years in public accounting with Ernst & Young and KPMG.

Laura Pierce, Director of Sales Operations/Advisory Board

Laura sits on our Board to guide us in our sales growth and jumpstart us in best practices in sales operations, sales analytics, quota setting and compensation plans.  Laura was the Manager of Global Sales Operations at ServiceNow from 2007 to 2012.  With the trajectory growth around the globe, Laura moved to manage Americas Sales Operations in 2012 and finished her career at ServiceNow as a Sales Finance Director providing insight and analysis of key sales metrics.  Laura holds a B.S. in Marketing from Indiana University.

Ethan Christensen, General Counsel/Advisory Board

Ethan is an independent corporate transactional attorney and most recently served as Vice President Legal for ServiceNow. Ethan was instrumental in helping that company to prepare for and execute its successful initial public offering and subsequent follow-on public financings. Prior to ServiceNow, Ethan was a corporate partner at the Cooley LLP law firm, where he represented a wide variety of emerging and high growth companies and the investors who fund them.